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Research papers

Another street car named desire

The traditional method of face-to-face interviewing in India has clear advantages. However, questions arise in its applicability to all types of research can it be used to get feedback on personal topics? How feasible is it when one needs continuous...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Nikhil Rawal, Aparajita Basu
June 15, 1998
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Citation

Rawal and Basu (1998a, June 15). Another street car named desire. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/another-street-car-named-desire